Liferay, customer experience in the foreground also in B2B – Hot

Liferay, customer experience in the foreground also in B2B

The Customer Experience as an increasingly key element for a digital transformation of success, also and especially in B2B: This is the line of the first global edition of Liferay Vision 2021, the digital event held in early October and organized by the specialized company in creating digital experiences on the web, mobile and connected devices.

Liferay Vision, conceived as a moment of meeting and discussion with customers, partners, system integrators, developers and all those who revolve around the Liferay galaxy, saw a first day dedicated to the global public, with the participation of Liferay’s international management includingBryan Cheung, CEO and Co-Founder, Damian Rochman, Vice-President of Product Management and Jonathan Tam, Vice-President of Marketing, as well as global customer testimonials and technical, business and vertical sessions.

To underline the growing interest of the company in our country was also the first edition of Liferay Vision Italy, held on the second day and conceived as a real moment of study on the Italian market, with the participation of the Italian management and experts and local customers, who presented their experience on the virtual mainstage.

” We are inaugurating the first edition of Liferay Vision Italy at an important moment for our country, in which we are witnessing an intense recovery activity and important post-pandemic investments “, stated Andrea Diazzi, Sales Director for Italy, Greece, Israel, Cyprus and Turkey, underlining that “in a context of recovery and looking to the immediate future, never as today is it important for companies to undertake correct digitization strategies, in which technology must play a key role in allowing businesses to continue to be competitive “.

The key element of a successful digital transformation, continued Andrea Diazzi, is today more than ever the customer experience, which now has the spotlight also ” following the acceleration of digitalization imposed by the pandemic, even if the level of attention towards customer experience is still different in relation to the individual vertical sectors. If the Retail and Finance sectors, i.e. banks and insurance companies, are further ahead, as they benefit from a more advanced digitization rate, it is positive to note that there is a growing awareness of the advantages deriving from the customer experience, in terms of both of higher revenues and reduction of costs thanks to the improvement of processes “.

The issue of how the customer experience can translate into a real expectation economy, thanks also to platforms, was addressed by Roberto Leonelli, CEO Italy of Groupe Publicis and Managing Director Italy of Publicis Sapient, who explained how the expectation economy both ” the system of increasing the value perceived by people, linked to the experience, as it is the experience that provides the qualitative data that suggest improvement “. In this sense, “the opportunities for companies are considerable, because an experience-driven transformation becomes exponential, as it involves all stakeholders to enable new experiences and change the rules of engagement, and above all it also allows you to select data and use those that are really needed, which can sometimes be less than you think ”, continued Leonelli.

On the other hand, Marco Leo, Head of Commerce of Liferay Italia, took care of once again reiterating the importance of open source, of which Liferay is one of the most important contributors on a global level, also recalling that ” in Italy it has been present for some time a very active community focused on Liferay, born before we established our official presence “, and finally underlining that” Italy is increasingly a focus nation for Liferay for the B2B development part: and it is no coincidence that there are two offices, one in Lombardy and one in Puglia “.